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MobControl successful story:
The challenge
How to increase LTV using Elevatix technologies
MOBCONTROL as it was before
Open new revenue potential for games with high DAU and already existing IAPs. Switching from mediocre to a customer-centric approach, grow LTV and number of purchases per player.
Same IAPs strategy used for all players
Stuck on avg LTV value and can’t uplift it even with new features
Low convertion rate (less 1%)
Main number of players bought just ADS turn off pack and nothing more
Key points
Company:
VooDoo
Game:
MobControl
Target:
+27% LTV growth
Platform:
Android, IOS
MOBCONTROL with Elevatix
Players are segmented by their paying potential, transparent analytics of cohorts' profitability, and built smart
purchase strategy
Results
+ 25%
from <1% to 2+%
+15%
IAPs revenue
Conversion
LTV growth
Turn data into
money right now
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